Gushers x Louis Vuitton/Welcome to the Sweet Life
Starring DK Metcalf, former Seattle Seahawks wide receiver
Inspired by his sophisticated style and vibrant personality, we gave DK Metcalf the candy collaboration he’s always dreamed of: Le Gushiér de DK by Louis Vuitton. This tasteful collection of luxury robes, fragrances, bags and jewelry would uniquely blend the timeless design of Louis Vuitton with the colorful fun of Gushers candy – sit back, relax and experience the magic of the sweet life.
Promotional Video
Promotional/Social
In order to build hype for our luxurious collection, we would have DK wear these uniquely designed “Gushin Grillz” during an actual NFL game. And, to keep the conversation going among football and fashion fans, DK could post about it on his Instagram, including a promotion to win the grillz he wore.
Promotional/OOH
Just a couple miles from DK’s crib in Hollywood Hills, the Louis Vuitton store sits on Rodeo Drive. We would add huge “Juicy Jewels” to promote the collection at the store.
DK’s Juicy Jewels
Gushers limited-edition pack inspired by DK’s love for gummy candy and high-end design.
Collection on LV
*Illustrations shown as just concept.
Credits: Ethan Nelson